Tulsa, Oklahoma (September 19, 2008) – This November, Tulsa's own GoFit—a nationwide handheld fitness manufacturer, will unveil its new multi-million dollar corporate headquarters in Northeast Tulsa. The 60,000 square foot expansion will nearly double the size of its current location, which is located in Tulsa's Cross Town Business Park. The launch of the new headquarters marks the enormous success of a local startup business that now dominates America's handheld fitness industry. In its infancy in 1999, GoFit operated out of a local Tulsa bagel shop, but today the nationally recognized brand has grown to distribute over 120 quality fitness products sold in over 5,000 retail stores world wide—including Dick's Sporting Goods, Big 5, TARGET and Sport Chalet.
Charles Caswell and Richard Davis, who co-founded the GoFit brand in 1999, observe nearly 10 years of tremendous success with this enormous expansion. The growth will also mean additional employees. GoFit will now retain 25 workers, up from only seven employed by the company in 2004. GoFit has experienced a 35% annual growth rate on a consistent basis for the past several years, and will continue to expand as revenue increases.
"We never imagined that we could go from working on our laptops out of the local bagel shop, to developing a business that would cater to hundreds of thousands of health and fitness conscious consumers across the world," says Charles Caswell, co-founder of GoFit.net. "We've had tremendous support from the Tulsa community and we are fortunate that our concept continues to thrive, even in this struggling economy."
GoFit will take possession of the new facility in mid-November after breaking ground on the project in March, 2008. The new headquarters will combine a multi-purpose corporate office space with a state-of-the-art distribution facility that utilizes the most up-to-date technology. "We simply grew out of our current headquarters," says co-founder Richard Davis. "As the demand for our products began to rise, we soon realized that it was time to move. We are excited about our new space and the prospect of growing our business on an even larger level, all right here within the Tulsa community."
The new GoFit headquarters will be located at 12929 East Apache, Tulsa, OK 74116. For more information, please visit gofit.net.
ABOUT GOFIT: Founded in 1999, GoFit has quickly developed into one of the most respected and recognized hand held fitness manufacturers in the nation. GoFit was the first in the industry to pioneer the idea that "knowledge is power" by pairing top of the line products together with innovative educational content. Today, the company offers over 120 quality, hand held fitness products—ranging from stability balls, yoga mats, power tubes and kettlebells, to weighted resistance, balance and core performance products. As a premier source of information, their website is utilized in correspondence with their product lines, and has over 20,000 unique visitors per month. GoFit also offers world-class training methods with strategic partnerships from top experts in the business through instructional DVD's and downloadable Ipod workouts on demand. The brand is distributed worldwide, with over 5,000 leading retailers in the U.S., including TARGET, Sport Chalet and BIG 5 Sporting Goods. GoFit has been featured in high profile media outlets including The New York Times, The LA Times, Fitness Magazine, The Today Show, CNBC, E! Entertainment Television, Oxygen, OK! Magazine and many more.