Tulsa, Oklahoma (November 18, 2009) – GoFit, the nation's leading handheld fitness resource announces a new partnership with Kent Katich—the industry's premier sports yoga trainer for top professional athletes. L.A. based Katich lends over 15-years of experience training numerous NBA teams, as well as hundreds of professional all-stars, first round draft picks, hall of fame athletes and Hollywood celebrities. Katich collaborates with GoFit to develop "Yogaletics," an innovative collection of products and world-class instructional content featuring the same athlete-oriented yoga used with clients such as NBA All-Star, Reggie Miller; the 2007 NBA MVP, Dirk Nowitzki; NBA All-Star, Baron Davis; the #1 2009 NBA Draft Pick, Blake Griffin and MLB All-Star catcher, Mike Lieberthal.
"Until now, no one has really promoted yoga as a serious avenue to enhance sports performance," says GoFit Co-Founder Charles Caswell. "But Kent's world-renowned yoga philosophies are directed towards athletes who are looking to develop a better understanding of an improved performance—building a better body and decreasing injuries."
Katich has spent years working with high-profile athletes and teams such as The L.A. Clippers and The German Olympic basketball team, noting that it doesn't take long for his clients to overcome the initial yoga stereotypes or skepticism. "When athletes are sent to me to prepare for the draft or a new season, they're usually under the impression that yoga is 'soft' or 'just for girls,' and that there's going to be a whole lot of chanting and over-the-top hocus pocus," says Katich. "I have these massive guys wriggling on the floor, sweating buckets in their first session saying it's the hardest thing they've ever done in their career—there's really something to it when they begin to see results and can't wait to come back again. Yoga is the ultimate way to prevent and correct athletic injuries by keeping the body from breaking down."
Katich says athletes continue to come to him time and time again due to his basic, non-pretentious approach to practicing yoga, which will be utilized in the new line of Yogaletics products powered by GoFit. "There is no point to call for a pose in complex, hard to understand Sanskrit terms," says Katich. "If it translates to 'triangle'—I just say triangle!" Shot in an industrialized gym setting, the DVD series uses practical terminology and modern music to transcend typical yoga stereotypes. Katich's practice allows his athletes feel comfortable and not intimidated, helping them to discover yoga and unlock their abilities.
The GoFit Yogaletics products will include the exclusive Kent Katich signature yoga mats as well as straps, blocks, Katich's world-class instructional DVD's and other accessories. Prices range from $29.99-$69.99 and will be sold online at Gofit.net, as well as at top retailers nationwide.
For more information, please visit: gofit.net or call 888.530.4441.
ABOUT GOFIT: Founded in 1999, GoFit has quickly developed into one of the most respected and recognized hand held fitness manufacturers in the nation. GoFit was the first in the industry to pioneer the idea that "knowledge is power" by pairing top of the line products together with innovative educational content. Today, the company offers over 120 quality, hand held fitness products—ranging from stability balls, yoga mats, power tubes and kettlebells, to weighted resistance, balance and core performance products. As a premier source of information, their website is utilized in correspondence with their product lines, and has over 20,000 unique visitors per month. GoFit also offers world-class training methods with strategic partnerships from top experts in the business through instructional DVD's and downloadable Ipod workouts on demand. The brand is distributed worldwide, with over 5,000 leading retailers in the U.S., including TARGET, Sport Chalet and BIG 5 Sporting Goods. GoFit has been featured in high profile media outlets including The New York Times, The LA Times, Fitness Magazine, The Today Show, CNBC, E! Entertainment Television, Oxygen, OK! Magazine and many more.
ABOUT KENT KATICH: Kent Katich has coached some of the best athletes in the world using yoga to improve their performance, build a better body and decrease injuries. Katich has been implementing yoga training for the past 15- years into athletic programs throughout the country. Using a dynamic approach to the discipline of yoga, Katich has reshaped the attitudes and training methods of hundreds of the sporting world's top athletes. Katich has been featured on Inside the NBA, CNN, ESPN, NBA Access with Ahmad Rashad, GOOD DAY L.A. and Vista LA and has appeared on THE NBA CHANNEL. He has also appeared in numerous publications including MEN'S FITNESS, MEN'S JOURNAL, PEOPLE, US WEEKLY, IN TOUCH and SPORTS and FITNESS. Katich is the owner of the "Yoga Court" near the UCLA campus in West Los Angeles, CA.